To have year round income as a photographer, you need a plan.

Here is an unfortunate truth: A good photographer is not always a good business owner.

This is a big reason why so many photography businesses fail or stay at the “expensive hobby” stage.

The right photography business marketing plan identifies everything from:

1) who your target customers are

2) how you will reach them

3) how you get them to come back again and again (oh, and tell all their friends)

If you take the time to do this right, it will be the blueprint to having a profit at the end of every year, a consistent stream of income (even during slow season) and allow you to quit your day job and do what you love!

My proven marketing blueprint is what we create in my 6 Figure Senior Photography Blueprint together, however, creating a marketing strategy can be done on your own by following these ten steps:

Determine your Super Powers
Identify your Target and know how to speak to them
Master Your Message (using your Super Powers and Target Market Research) - This is your content strategy all year round
Have profitable pricing and out-of-this-world offers
Create a timeline that guarantees you are marketing to the right people at the right time to get year-round income
A strategy for ads, promotions, email, content, and long-term conversion (aka turning followers into sales)
Strategic Partnerships for promos, giveaways, and increased exposure to marketing campaigns
Referral strategy (rep teams or others)
A Client Journey that turns clients into repeat customers and long-term relationships
Know how and when to ask for testimonials and leverage all of your social proof

Of course, creating each of these things takes work, but if you even improve your marketing strategy by 10%—imagine the difference it would make in your long-term goals and the future success of your business. It is guaranteed to double or triple the sales and overall profit of your business.